While the average response to direct mail is around 4.4%, each part of this campaign received between 9 and 14% resulting in a year of contest entries and an improved database of customer information.
4 Global Awards for Excellence in Creative Visual Marketing
4 direct mailers were sent out to a primary market of around 28,000 people as part of a year long marketing campaign for a local shopping centre,
While the average response to direct mail is around 4.4%, each part of this campaign received between 9 and 14% resulting in a year of contest entries and an improved database of customer information.
While the average response to direct mail is around 4.4%, each part of this campaign received between 9 and 14% resulting in a year of contest entries and an improved database of customer information.
